{"product_id":"the-selling-of-the-president-1968-by-joe-mcginniss-used-fair-pol","title":"THE SELLING OF THE PRESIDENT 1968 BY JOE MCGINNISS-USED , FAIR, POL","description":"\u003cul data-path-to-node=\"2\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,0,0\"\u003e\u003cb data-path-to-node=\"2,0,0\" data-index-in-node=\"0\"\u003eTitle:\u003c\/b\u003e \u003ci data-path-to-node=\"2,0,0\" data-index-in-node=\"7\"\u003eThe Selling of the President 1968\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,1,0\"\u003e\u003cb data-path-to-node=\"2,1,0\" data-index-in-node=\"0\"\u003eAuthor:\u003c\/b\u003e Joe McGinniss\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,2,0\"\u003e\u003cb data-path-to-node=\"2,2,0\" data-index-in-node=\"0\"\u003ePublisher:\u003c\/b\u003e Trident Press (A division of Simon \u0026amp; Schuster)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,3,0\"\u003e\u003cb data-path-to-node=\"2,3,0\" data-index-in-node=\"0\"\u003eOriginal Publication Date:\u003c\/b\u003e 1969\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,4,0\"\u003e\u003cb data-path-to-node=\"2,4,0\" data-index-in-node=\"0\"\u003eFormat:\u003c\/b\u003e Hardcover with dust jacket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"4\"\u003eHistorical \u0026amp; Content Background\u003c\/h3\u003e\n\u003cp data-path-to-node=\"5\"\u003eWhen 26-year-old journalist Joe McGinniss embedded himself within Richard Nixon's 1968 campaign staff, he wasn't there just to report on policy. Instead, he spent months chronicling how a team of advertising executives, television producers, and media consultants completely reinvented Nixon for the screen.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eBefore 1968, Nixon was widely viewed by the public as stiff, awkward, and untrustworthy—an image cemented by his sweaty, pale appearance in the famous 1960 televised debate against JFK. McGinniss's book exposed how the campaign used classic Madison Avenue advertising tactics to sell the \"New Nixon\" to the American public exactly like a commercial product. The unforgettable dust jacket art—featuring Nixon’s face on a pack of cigarettes—brilliantly satirized this idea of a \"packaged\" politician.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eThe book was an absolute sensation, spending over four months on the \u003ci data-path-to-node=\"7\" data-index-in-node=\"69\"\u003eNew York Times\u003c\/i\u003e bestseller list. It remains a foundational text in political science and media studies because it accurately predicted the next 50 years of media-driven political marketing.\u003c\/p\u003e","brand":"Kicks Mix Bookstore","offers":[{"title":"Default Title","offer_id":47696324067491,"sku":null,"price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/6831\/6835\/files\/20260520_153150.jpg?v=1779573614","url":"https:\/\/kicksmixbooks.store\/products\/the-selling-of-the-president-1968-by-joe-mcginniss-used-fair-pol","provider":"Kicks Mix Bookstore","version":"1.0","type":"link"}